our work

case study

Positive PCOS

SEO project for positivepcos.com

The brief

Positive PCOS is a not for profit website providing advice, information and resources for women living with polycystic ovary syndrome.

Having started in 2015, the client wanted to increase traffic to her site and readership of her articles, raising awareness of her website and the content within.

CODE72 was commissioned in January 2017 to increase traffic to the site, with results to be compared between 2016 and 2017.

The solution

Following a multi-stage approach, CODE72 achieved the desired results within one year.

Approaches included rewriting parts of the website’s code and providing new layout to enhance the search engines’ ability to find site content and rank it higher in results pages.

Using Google Analytics to understand user behaviour, we created trackable campaign URLs across various social media channels for each blog post. These links enabled us to understand which messages were more effective and adjust their social media output accordingly.

316%

Increase in visitors to site

168%

Social media engagement increase

70%

Search result click increase